Angularjs automated language switcher3/27/2023 ![]() ![]() So, how do we design and implement a language selector for a seamless experience? This is just a sleek approach that incorporates a lot of the best practices we're going to cover. They're both enabling the user to browse a foreign version of the site while pointing them in the right direction. ![]() ASOS leverages automation to automatically select both the user's language and currency preferences, and more importantly, when they're directed to the incorrect location, ASOS includes a little prompt as an anchored footer: Part of their success is in their seamless localization experience. All without a single physical store location. ASOS has achieved 149% over the last 5 years solely through digital sales, surpassing even established retailers. Automated language selection handled wellĪSOS offers the perfect example of a successfully localized eCommerce platform. site, but would prefer to browse in their native language, German? Defaulting them to English forces an experience they might not want.Īnd that's where the problem lies: users still need the option to choose the language they prefer. What if you have a website visitor from the U.K., and they're shopping on your U.K. What if that user doesn't even speak English, but they speak French? Now they're stuck on a website they can't read.Īnd it wouldn't work well if you default based on location, either. Any other visitor without these two options should automatically be directed to the most popular choice, in this case, English. When designing for French and English markets, users with their default language set to English see the English site, and those with their browser set to French see the French site. But that only works when you localize into specific languages. Simply configure your site to automatically detect the user's location via IP address, or even better, their web browser's default language, and serve that user with the right localized version of your site. ![]() Now, this is a great scenario for automation. But what good would a localized site be if the user never has the option to select their language? The goal behind localization is to make your website as accessible to users as possible. There's a lot to consider when designing a great language selection menu for your website. Who wants to scroll through an endless menu? What happens on mobile when you can only display 20 languages at most at a time? Of course, that's a quick and easy fix, but it doesn't foster the best user experience possible. It seems simple at first, right? Maybe a quick drop-down menu listing different languages, and some flags for visual aid. A great example is designing the language selection menu on your site. This requires precise attention to detail and some creative thinking to innovate. You want to make your website as easy to navigate as possible, and you want a satisfying experience to keep users coming back. ![]()
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